As a recognized veteran in the Canadian advertising business, Ian Mirlin has witnessed first hand how the industry has changed with the adoption of new digital media outlets. In today’s instalment of the Spotlight Series videos, Ian describes how this has changed the business and can we can improve in this new landscape.
Through the Wunderkind Spotlight Series, we will be highlighting the thoughts and insights of industry leaders to explore current trends in marketing and the innovations still unfolding.
Ian Mirlin is the founder of Zero Gravity Thinking and a veteran of the Canadian advertising business.
His experience as a Writer/Creative Director in agencies both local and multi-national and ultimately as President of Harrod & Mirlin until its purchase by the Interpublic Group, has built a rare, deep resume that spans four decades. Ian’s work has won awards in all the significant shows in Canada as well as in Cannes, London and the U.S. including the One Show, Communication Arts and Clio. His creative direction has contributed to the success of some of Canada’s best-loved brands, including conjuring up the idea for TD’s big green armchair as an “inhabitable methaphor” for how “banking can be this comfortable”.
Ian is a part time lecturer at OCAD University and the rare recipient of both of the Canadian Advertising Industry’s Lifetime Achievement Awards: The Canadian Television Bureau’s Spiess Award and the Toronto Art & Design Club’s Usherwood Award.