PLAY BIG

Working with the most talented
and awarded minds in the industry

Clients get the benefit of teams that are custom designed for the needs of their brand. Expertise includes all forms of advertising, brand identity, retail design, and numerous marketing and communications channels.

Core Team

The true sign of intelligence is not knowledge but imagination. - Albert Einstein

Wahn Yoon

President and Chief Strategy Officer

It's not how much you know, It's how much you care. - Anonymous

Syd Kessler

Creative Director

It's not the years in your life that count. It's the life in your years.

Jacob Kessler

Chief Operating Officer and Executive Producer

I like nonsense; it wakes up the brain cells. - Dr. Seuss

Mark Petch

Concept Developer and Copywriter

People will forget what you said , ... people will forget what you did, but people will never forget how you made them feel. - Maya Angelou

Ben Kelly

Digital Strategist

Intelligence without ambition is a bird without wings. -Salvador Dali

Margaret Jeronimo-Andrews

Senior Art Director

Every step is on the path. - Lao-tzu

Neal Pedersen

Account Manager

Nathalie Cusson

Senior Art Director

Our Partners

BleuBlancRouge
Advertising, French adaptation
Boire Filler Group
Database Marketing, Segmentation
BRANDwright
Market Sizing and Analysis
Felicity
Public Relations
Global Mechanic
Design Studio
LANG Marketing
Corporate Partnerships, Revenue Generation
L’Institut Idée
Master Planning
Lunch
Creative Production
MJM Media
Video Production
Niche (Niche)
Social Media
Radio Free Canada
Radio Production
Relative
Content
Scientific Intelligence
Insight Development
twenty6two
Media Planning/Buying

EVOLUTION

Madmen

– During the Madmen era, advertising agencies were of primary importance to businesses and offered a completely integrated set of services under one roof, including a media planning/buying department, a creative department, account services, strategic planning (in some cases), production, trafficking, etc.

– Agency leaders like David Ogilvy and Raymond Rubicam were thought leaders and the right hand to CEOs, involved in virtually every aspect of thinking through a company’s marketing, from product development to brand positioning to store design, advertising, public relations, etc.

Disintegration

– During the next era, services within the agency became siloed, with media planning/buying becoming a separate agency unto itself, and other services becoming increasingly isolated, etc.

– Strategy and thought leadership was no longer the baileywick of agencies, and the age of consulting firms such as McKinsey and Bain began, filling the leadership void left by advertising firms.

The New Model

– Now, in our current era, a new model is emerging, which Wunderkind represents, where creative thought leadership and close partnership with senior clients is returning, and services are not under a “roof” but in a network model with less overhead and greater efficiencies.

– As Daniel Pink predicted in Free Agent Nation, talented creative and digital professionals have gone independent, but are increasingly collaborating on clients and projects of all sizes. Even some of the largest corporations and brands have begun to reach out to these more agile, strategically smart and creatively gifted models. It is indeed like “small mammals in the age of the dinosaurs”.