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  • We’re Definitely Not in Kansas Anymore.

  • Differentiation in the Modern World (Insight)

  • Same Category, Different DNA (Insight)

  • Shared Mental Models (Insight)

  • Do People Think in Industry Categories?

  • Tao of Advertising #7 – Leadership

  • The 80/20 Experience

  • Tao of Advertising #6 – If Lao Tzu were alive today

  • Key messages as frequencies

  • Advertising as a Practice in the Humanities

  • Judicious Time Wasting

  • In Search of Beauty in Advertising

  • A New Definition for Brand

  • The Value of Empty Space

  • Taoism in Advertising – The Perfect Stance

  • Taoism and Advertising: Serenity

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