Posts categorized: Uncategorized

  • How science fiction shapes our reality IMAGE

    How science fiction shapes our reality

    “Science fiction gives us a very dynamic way to ask existential questions.” — Denis Villeneuve   At a recent retail brand conference set in the Mayan Riviera of Mexico, Sebastian Fauré (our group CEO) and I sat in the audience as a young very hipster-looking man, sporting a full Edwardian beard and stylish glasses, bounded… Read more »

  • 3056482-poster-p-1-the-future-of-progressive-business-is-businesses-that-are-good-not-just-doing-good

    Going Back to Our Original Purpose

    As far as I can remember, it was in the late 90s when I first heard the term “doing good” mentioned publicly in corporate and advertising boardrooms. Until that time, it was looked upon as noble perhaps, but largely irrelevant to business. Corporations of course had philanthropy divisions, but most were meant to provide a… Read more »

  • Craftswomen

    Brands are Built by Craftsmen (and Craftswomen)

    Have you ever come across someone who has great talent but doesn’t seem to have the passion for using it? I’m sure a few of you are nodding your heads in agreement, thinking of an old colleague or friend. I, on the other hand, encountered the exact opposite of this type last week while taking… Read more »