Benjamin Bridge is a world-class winery located in an unexpected region - the Gaspereau Valley, Nova Scotia. Their Méthode Classique sparkling wines, born of the Champagne tradition, have captured the imagination and attention of wine lovers and critics alike. With runaway success in the region, Benjamin Bridge has now begun to spread across Canada, with ambitions to go international.
Working closely with the Benjamin Bridge team, Wunderkind helped to illuminate exactly what was at the heart of their business; the aspects that truly made them stand above other wineries, and the audiences that appealed to. Recognizing the unique challenges of exposing a national audience to these premium wines, Wunderkind has taken a very nuanced approach. Through a mix of influencer outreach, events and partnerships, and carefully targeted advertising, we have been able to introduce wine lovers to these wines while educating them on the artistry and quality that makes them shine.
Brand Insights & Strategy Events Influencer Outreach Print Social Media/Digital