The Canadian Olympic Foundation is the philanthropic arm of Canada's national Olympic organization, and is focused on generating support to meet the technical, scientific, medical and coaching needs of Canada’s high performance sport system.
Wunderkind worked with the COF to help develop a new strategic direction for the organization, as well as "68 Seconds", a new campaign sub-brand whose purpose is to support the next generation of Canada's high performance athletes and ensure that in 10 to 20 years, we continue to "own the podium" at Olympic games and world championships.
Key Elements
Brand Identity Brand Insights & Strategy Naming Strategic Direction
