In partnership with MGM Studios and Warner Bros., Hollywood Suite launched a new set of entertainment channels in 2013 featuring major Hollywood classics along with an extensive list recent movie releases. The field was intensely competitive, however, with well-funded players like Netflix and The Movie Network on the scene. As well, while distributor Telus had signed on, there was an immediate need of attracting more distributors such as Bell and Rogers.
Wunderkind conducted a Structural Mapping Process study on the brand and then created both the identity for the company along with a full launch campaign that included outdoor billboards, TV, radio, online advertising and other channels. On the strength of the marketing and sales around the offering, HS was picked up by Rogers and Bell, along with a host of regional players.
Key Elements
Brand Insights & Strategy Campaign Strategy Internet Outdoor Print Radio Social Media Strategic Direction TV Web Development
