Formally established in 2012, Parachute is a charitable organization that united many separate initiatives across the country, and has quickly become Canada's leader in injury prevention. While this huge network of established initiatives gives them strength, it also poses its own unique challenges.
Working with Parachute from it's inception, Wunderkind has helped to develop a shared sense of direction and identity for the organization. Starting with a strong framework based on the Structural Mapping Process®, Wunderkind developed a strategy to unify Parachute's message, resulting in outcomes such as the #PracticeSafeText campaign, and the acclaimed "Stop the Clock" campaign. As the organization matures, Wunderkind is working with Parachute to ensure that it is firmly established the leading voice on the increasingly important issue of injury prevention.
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