Western University is one of the most prestigious post-secondary schools in Canada. In 2011, Western approached Wunderkind and alliance partner Level5 Strategy Group with a challenge – how to raise an additional $750M in fundraising over the next 6 years, which included doubling Western’s endowment and the percentage of alumni giving annually.
Working closely with Level5, Wunderkind developed a new campaign theme and tagline, “Be Extraordinary”, to connect with alumni and corporate donors. With this new theme in place, Wunderkind developed a video to raise targets’ awareness about Western’s fundraising campaign and inform donors of the pivotal impact that their financial support can have for Western and its students.
