Posts tagged: Abraham Maslow

  • 10310110_living-on-site-while-renovating-what-you_340719ec_m

    Designing Your Life – part 2 of 3

    As we sat around Mary’s kitchen table in Nova Scotia, discussing this design-it-yourself trend, I recalled that a number of years ago, I had participated in a brand mapping and segmentation project for Canadian retailer Rona, a big chain of home improvement stores competing directly against Home Depot. That study, and several others since then… Read more »

  • Abraham Maslow Was a Brand Strategist

    Abraham Maslow Was A Brand Strategist

    I’m often asked my opinion or recommendation on tools or techniques to use for positioning a brand. While my default answer is always: “Use our Structural Mapping Process or your good instincts”, there is an additional tool that can help zero in on what dimension of human needs a brand really fulfills: Maslow’s Hierarchy of… Read more »