Posts tagged: Ad Agency

  • AAEAAQAAAAAAAAVFAAAAJDRmNGQzNjBjLTI2ZDAtNGU3Zi1hZmIyLWRjMzE3MDFiYTRhNA

    The Death of Either/Or

    Back in the day, when I was starting out as a young advertising geek at J. Walter Thompson (working with the Toronto and New York offices), we talked a lot about the emerging “and/and consumer”. This term referred to the new expectations consumers had of brands, that they receive a series of benefits without trade-offs… Read more »

  • The Key Ingredients of Client Service

    I’m a foodie. Not a real foodie, actually – I’m not the kind that really knows food and names ingredients and knows where they’re sourced from and how bio-dynamic they are, etc.. I’m more what we used to call a “gourmand”. I like to eat well, and I like discovering new restaurants with my partner… Read more »