Posts tagged: Apple

  • bubbles3

    The 6-Year-Old in You

      Part of my job is to ask the annoying “why” questions a 6-year-old is prone to ask. They ask things like: Why is the sky blue? Why do cars have 4 wheels? Why do grownups lie but tell us to tell the truth? Why ask such questions as a grownup? you may ask. Because… Read more »

  • How to Create a Great Idea? Part 2: The Great Idea

    This is perhaps the trickiest post to write in the series, as there’s no magic formula for developing a Great Idea. It can come at any time, from almost anyone. But first, let’s define what we mean by the very term, and then go into what the conditions are that make it more likely to… Read more »

  • Dark and Light in Advertising

    When people see some things as beautiful, other things become ugly. When people see some things as good, other things become bad. Being and non-being create each other. Difficult and easy support each other. Long and short define each other. High and low depend on each other. Before and after follow each other. The above… Read more »