Posts tagged: beauty care


    The Branding of Beauty – part 2 of 3

    In the last post, we started with the foundation of what makes a beauty brand (skincare, more specifically) desirable: functional excellence. It’s the basic vodka in the martini. But vodka alone does not make a martini, so we now move on to explore the other key ingredients. Sensual pleasure This second dimension is again, well… Read more »

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    The Branding of Beauty – Part 1 of 3

      Beauty, like fashion, is a category that confounds many marketers. And fascinates others (like me). It seem arbitrary, subjective, unpredictable, or simply unfair – what, $100 for that jar of crème? Are you kidding? And yet this is a regular occurrence, to the tune of tens of billions spent annually. So this little series… Read more »