Posts tagged: Because I am a Girl


    Selfish And Societal Are Like Salt And Pepper

    Recently, we had a fabulous speaker at Wunderkind U. in the form of Paula Roberts, former EVP of marketing and fundraising at Plan Canada and before that VP marketing at SickKids Foundation. She was also a president and managing director at several large ad agencies. A woman who knows her stuff. And who has successfully… Read more »

  • What You Do vs. Why We Should Care

    Long ago, most packaged goods and consumer products companies learned that it wasn’t enough (or that it was downright foolish) to merely communicate what they make in flat, functional terms. Advertising is, and always will be, much more than merely an exercise in broadcasting descriptions of your products and services. That’s why have the tools… Read more »

  • Advertising Actually Works – Wunderkind Wins Another Cassies Gold

    I’m very pleased to share with you that at the Cassies Awards tonight (Jan. 28), Wunderkind was awarded its second Gold for the Because I am a Girl campaign, this time in the coveted Sustained Success category, for long-term campaigns. The Cassies are a unique awards show, in that they recognize outstanding business results achieved… Read more »