This past week, I had the privilege of spending a few days with the senior leadership team of a large Canadian pharmaceutical company, the first official L’Institut client. As a joint venture of Wunderkind, Scientific Intelligence, and Montreal agency Bleublancrouge, this new “laboratory for Great Ideas” had its maiden voyage with this client. And their… Read more »
Is it enough to have landed on a Great Idea, a concept that has the potential to reposition your company in the marketplace, change the category, tip the scales, and allow you a significant leap forward? No. Once you’ve landed on what you believe to be this formative concept, this is when the hard work… Read more »
This week, on October 3, we will officially be launching our new “laboratory for Great Ideas”, called L’Institut Idée, or just L’Institut for short. L’Institut operates in the realm of breakthrough strategy, and lies upstream from Wunderkind, which is a creative agency. L’Institut was born as a joint venture of Wunderkind, sister firm Scientific Intelligence,… Read more »