Posts tagged: campaign

  • In Favour of Intuition

    Years ago, when I worked at a big agency in a tall glass tower, I had a client: a respected and renowned hospital, for whom my team had done some well-received brand campaigns that helped to raise a considerable amount of money. The brand strategy and creative work, I have to say, were top notch…. Read more »

  • We’re Definitely Not in Kansas Anymore.

    This past weekend was all about colour. Technicolour. One of the most famous scenes in movie history is when in The Wizard of Oz, Dorothy steps out of her little house after it’s been swept into a twister and set down in Oz, and all of a sudden, her somber black and white world is… Read more »

  • Tao of Advertising #6 – If Lao Tzu were alive today

    If Lao Tzu, the mythic originator of Taosim and author of the classic Tao Te Ching, were alive today, he would be like a kid in an infinite candy shop. He wouldn’t know what to do with himself. One of Lao Tzu’s great gifts, and a fundamental aspect of Taoism, is the attunement to energy…. Read more »