Posts tagged: Carol Dweck

  • superboy

    Advertising & the Growth Mindset – Part 2 of 2

    In a landmark study, Carol Dweck and her team studied the entire population of 10th graders in Chile. The study found that across all socio-economic backgrounds, students who believed they could develop their intelligence, performed significantly higher than those who thought intelligence was fixed. And in the poorest communities, students who practiced a growth mindset,… Read more »

  • mr-grasshead-grass-grows-can-be-trimmed-248-p

    Advertising & the Growth Mindset – Part 1

    The great British social theorist Terry Eagleton once said: “Everyone, without exception, operates under a philosophy. Those who think they don’t are in the grip of a philosophy they’re not aware of.” As an advocate of doing things consciously and not simply because “that’s the way it is”, I’ve recently become very interested in the… Read more »