Posts tagged: Cause Marketing

  • 3056482-poster-p-1-the-future-of-progressive-business-is-businesses-that-are-good-not-just-doing-good

    Going Back to Our Original Purpose

    As far as I can remember, it was in the late 90s when I first heard the term “doing good” mentioned publicly in corporate and advertising boardrooms. Until that time, it was looked upon as noble perhaps, but largely irrelevant to business. Corporations of course had philanthropy divisions, but most were meant to provide a… Read more »

  • What You Do vs. Why We Should Care

    Long ago, most packaged goods and consumer products companies learned that it wasn’t enough (or that it was downright foolish) to merely communicate what they make in flat, functional terms. Advertising is, and always will be, much more than merely an exercise in broadcasting descriptions of your products and services. That’s why have the tools… Read more »