Posts tagged: consistency

  • How Can a Brand ‘Own’ an Idea?

    How Can a Brand ‘Own’ an Idea?

    As of late, many brands are becoming more strategic in their approach to positioning and differentiating, and while this is a welcome development, it continues to up the ante. These days, brands are looking to effectively ‘own’ a concept, territory, or even a word. With this kind of mental real estate, they hope to secure… Read more »