Posts tagged: Content

  • King of Hearts

    Content vs. Experience—Who’s King?

    There’s an expression that’s been floating around for a while: “Content is King.” But is that really true? Let’s challenge that for a moment. After World War II, North Americans entered a phase where the profusion of products was like nothing the world had ever seen. Affluence and new technologies converged to produce wondrous appliances… Read more »

  • The 80/20 Experience

    Conventionally, traditionally (how difficult it is to even type those words!), advertisers as a rule of thumb follow the 80/20 rule. They spend 80% of their marketing budget on media and production, and 20% on the creative. At a recent Wunderkind University seminar, our guest speaker Mary Koven suggested that today, we should consider reversing… Read more »