Posts tagged: conviction

  • How to be a Great Client—Part 8: Protecting the Work

    Once you’ve initially approved the work as a client, your job is far from over. Because most organizations are complex. And complex organizations have to contend with politics. And stakeholders. And more politics. Why is much of the advertising that one sees online, in the movie theatre, on television and everywhere else—generally quite mediocre? It’s… Read more »