Posts tagged: creative brief

  • WK_AARON (2 of 7)

    Spotlight Series – Aaron Nemoy Pt. 2

     SPOTLIGHT SERIES Through the Wunderkind Spotlight Series, we will be highlighting the thoughts and insights of industry leaders to explore current trends in marketing and the innovations still unfolding. AARON NEMOY Aaron Nemoy is an accomplished creative marketer, honed and displayed through his roles as Brand Manager at Campbell’s and Senior Brand Manager at Kraft. During… Read more »

  • WK_AARON (2 of 7)

    Spotlight Series: Aaron Nemoy Pt. 1

     SPOTLIGHT SERIES Through the Wunderkind Spotlight Series, we will be highlighting the thoughts and insights of industry leaders to explore current trends in marketing and the innovations still unfolding. AARON NEMOY Aaron Nemoy is an accomplished creative marketer, honed and displayed through his roles as Brand Manager at Campbell’s and Senior Brand Manager at Kraft. During… Read more »

  • How to be a Great Client—Part 7: Choosing the Work

    I have to make a confession: I was not a great client. When I was a senior executive at a national non-profit consortium in NY, my colleagues and I had Leo Burnett’s Chicago office as our agency. I remember our account director Jeffrey very clearly. Jeffrey wore beautiful Paul Smith suits that accented his sandy… Read more »