Posts tagged: Dangling Meme

  • Memes and Marketing: Stay Premium, My Friend (Part 2)

    Our study on premium positioning elicited some insights on the key emotional drivers that would help brands maintain premium stature even in the worst of times. But it also revealed something very common sense – and yet easy to forget. In the previous post, I introduced the idea of a dangling meme: a disconnected and… Read more »

  • Memes and Marketing: Beware the Dangling Meme

    In the course of doing 200+ mapping projects over the last 8 years, where my colleagues at Scientific Intelligence and I discovered brand DNA, organizational DNA, and category insights for clients in over 50 industry sectors, there’s a phenomenon we’ve encountered that’s worth talking about: the dangling meme. More and more people are becoming familiar… Read more »