Posts tagged: Differentiation

  • Differentiation in the Modern World (Insight)

    We are trained as marketers to worship at the altar of Differentiation. Differentiate or die, we’re told. What this often leads to, whether it pertains to product innovation or advertising, is a whole lot of differentiation for differentiation’s sake, without a clear sense of purpose or an insight into what makes the brand uniquely relevant…. Read more »