Memes & Marketing—High vs. Low Fidelity
In The Selfish Gene, a book we consider seminal and pivotal at Wunderkind, Richard Dawkins talks about one key difference between how genes replicate in biology vs. how memes replicate in society—the fidelity of replication. In other words, how perfect is the copy each time a strand of DNA replicates? Well, quite perfect when it… Read more »