Posts tagged: Elon Musk

  • AAEAAQAAAAAAAAVFAAAAJDRmNGQzNjBjLTI2ZDAtNGU3Zi1hZmIyLWRjMzE3MDFiYTRhNA

    The Death of Either/Or

    Back in the day, when I was starting out as a young advertising geek at J. Walter Thompson (working with the Toronto and New York offices), we talked a lot about the emerging “and/and consumer”. This term referred to the new expectations consumers had of brands, that they receive a series of benefits without trade-offs… Read more »

  • inline-william-shakespeare-app-ipad

    Storytelling as the New Currency – Part 2

    I was at a small house party in Toronto recently and had the pleasure of speaking to an incredibly bright, interesting young woman from the tech world. She is the head of her own start-up and one of a small, but powerful class of prominent female entrepreneurs in the business. We moved from the subject… Read more »