Posts tagged: fast media

  • Tortoise and hare

    Slow vs. Fast Media

    Back in 1986, McDonald’s was planning to open up a store in Rome at the PIazza di Spagna and the renowned Spanish Steps. In uncharacteristically clumsy fashion, a campaign was launched where a headline, roughly translated, read something like “Finally, good food comes to Italy.” (I paraphrase, so don’t sue me if it goes astray,… Read more »