Posts tagged: foresight

  • seeing-into-the-future

    When Insight Becomes Foresight

    “When you know what people really want, you know what they’re going to like.” An old boss of mine in advertising said this to me once, and at first this sounded to me like a tautology. Like saying, “a = a”. Well, duh. Then I realized that what he was really saying is this: When… Read more »