In the last post, we talked about the “Nest Builders” and “Compulsive Renovators”, two very different types when it comes to laypeople designing their environments in ways that used to be the domain of trained designers and decorators. Here are two more types, who are not only prominent in this category, but who also use… Read more »
As we sat around Mary’s kitchen table in Nova Scotia, discussing this design-it-yourself trend, I recalled that a number of years ago, I had participated in a brand mapping and segmentation project for Canadian retailer Rona, a big chain of home improvement stores competing directly against Home Depot. That study, and several others since then… Read more »
I was on vacation recently with a good friend, spending a week at her house in a part of Nova Scotia that I can only describe as idyllic. A few houses perched sparsely around a horseshoe-shaped private beach, in a cove snugly protected from the violent Atlantic surf. Sandy-coloured reeds covering dunes descending gently into… Read more »