Posts tagged: How to Produce a TV ad

  • How to Produce a TV Ad — Part 2

    The creative team assigned to writing your TV spot will come back to you with a few (or many) ideas, depending on the team. I once had a team that presented me and the client with 62 different scripts for a campaign. And all 62 were good scripts. That’s more than a bit extreme. Somewhere… Read more »

  • How to Produce a TV Ad – The Rumpelstiltskin Story

    As part of the “How to” series, the recent post was about what it takes to produce a print ad. I’d like to continue that series by talking about how an agency develops a TV ad, cinema ad or online video—a motion picture spot, in other words. Again, the layperson vastly underestimates what is required… Read more »