As a recognized veteran in the Canadian advertising business, Ian Mirlin has witnessed first hand how the industry has changed with the adoption of new digital media outlets. In today’s instalment of the Spotlight Series videos, Ian describes how this has changed the business and can we can improve in this new landscape. … Read more »
Reflecting on the approach and reverence for the creative process demonstrated by legends like Bill Bernbach, Ian Mirlin ruminates on the importance of empowering creatives in this Spotlight Series Video. SPOTLIGHT SERIES Through the Wunderkind Spotlight Series, we will be highlighting the thoughts and insights of industry leaders to explore current trends in marketing… Read more »
In today’s instalment of the Spotlight Series videos, Ian Mirlin reflects on the interplay between the creative, strategic, and account roles within an agency. We’ve talked a lot in previous blog posts about the importance of good strategy in branding and advertising. In an era dominated by flashy campaigns that win awards but don’t actually… Read more »