*Guest post from Wunderkind Account Executive Michael Di Leo Audiences are the masses. Audiences are people. Audiences are groups of people that share similar qualities. Audiences are distinct sets of individuals who think along the same lines. Audiences are individuals who fit into precisely one of 68 segments, distinguished by their demographics, lifestyle, and consumption… Read more »
Once a name is chosen, you now have to design it into something that visually expresses its own true nature in the most compelling way possible. The name turned into a full brand identity, through a logo or wordmark, is truly the “face” of your brand. I’ve gotten a fair number of requests to put… Read more »
To name something or someone has always been a sacred and potentially fraught thing to do. In the Old Testament, one of Adam’s first tasks was to name all of the animals, and in doing so he gave them an identity and a role to play in the scheme of things. In the Old World,… Read more »