Posts tagged: Japan

  • Brands & National Identity: Part 2

    Back in 1946, the American anthropologist Ruth Benedict, who had first become famous for her groundbreaking Patterns of Culture, published another best-seller called The Chrysanthemum and the Sword, which was a “national character study” on Japan as a culture. Benedict had been able to advise the FDR administration during the War about the importance of… Read more »