Posts tagged: JWT

  • AAEAAQAAAAAAAAVFAAAAJDRmNGQzNjBjLTI2ZDAtNGU3Zi1hZmIyLWRjMzE3MDFiYTRhNA

    The Death of Either/Or

    Back in the day, when I was starting out as a young advertising geek at J. Walter Thompson (working with the Toronto and New York offices), we talked a lot about the emerging “and/and consumer”. This term referred to the new expectations consumers had of brands, that they receive a series of benefits without trade-offs… Read more »

  • Small is Powerful

    Small is Powerful

    Today we’re tooting our own horn a bit, and praising small firms of all kinds. In the mergers and acquisitions craze of the last few decades in advertising, there were times when it felt like there were only 3 big agencies in the world. But today, small independent firms and freelancers, very entrepreneurial and fearless,… Read more »