Posts tagged: Labelling

  • In Praise of ‘Millennials’

    In Praise of ‘Millennials’

    I’ve never been a fan of labelling entire generations. Advertising agencies do not do the world a service by crafting such labels and passing them off as insight. It’s reductive and one loses the richness and texture of an era this way. ‘Millennials’ is just such a term. A word that is supposed to sum… Read more »