Posts tagged: L’Institut Idee

  • The Goldilocks Zone - IMAGE

    The Goldilocks Zone

    Everyone knows the fairy tale of Goldilocks. Girl lost in forest, finds an empty house (because I guess the owners, who are talking bears, are out for a walk). The girl checks out the porridge at the dinner table – one bowl is too hot, another too cold, this is one is juuuust right. Same… Read more »

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    Why marketers should study biology – Part 2 of 2

    The second nugget of wisdom marketers could derive from biologists is in the realm of genetics. According to the great evolutionary biologist Richard Dawkins, author of the international bestseller The Selfish Gene, DNA – the fundamental code of life – can be simply defined as: A self-replicating, self-perpetuating sequence of biological information. This principle undergirds… Read more »

  • trumpnixon3c

    Should we use polls or magic 8 balls? Part 1 of 2

    In a recent broadcast, the delightful Stephen Colbert, host of the Late Show, after lamenting and mourning the outcome of the U.S. presidential election, remarked: “And what’s with the inaccuracy of the polls? How can we possibly trust them when they were so wrong! One might as well use magic 8 balls and Ouija boards… Read more »