Posts tagged: L’Institut

  • Tree 2

    The Era of Self-Transcendence – Part 2

    “The deepest principle in human nature is the craving to be appreciated.” — William James  In last week’s post, we introduced the idea of self-transcendence, and the inherent need for human beings to feel a part of a bigger picture. It is the desire to actively contribute to a larger whole, and as a result,… Read more »

  • Concept

    The Era of Self-Transcendence – Part 1

    It is quite true that we live by bread alone—when there is no bread. But what happens to our desires when there is plenty of bread and when our bellies are chronically filled? — Abraham Maslow My colleague Sébastien Fauré and I recently attended a retail summit in Mexico, filled with a number of global retail and… Read more »

  • The Modern Strategist - An Owner's Manual IMAGE

    The Modern Strategist – An Owner’s Manual

    Dear Reader, Congratulations. If you’re reading this article, then you are likely a marketer or a member of an advertising agency. And this means it is quite possible that you have access to a strategist, or someone with the title of “planner”. Perhaps you are one yourself. Regardless, as you open the box called Strategy,… Read more »