Posts tagged: L’Institut

  • Mother Nature as Head of Research - Part 2 of 2 IMAGE

    Mother Nature as Head of Research – Part 2 of 2

    “The good news is that wisdom is widespread, not only in indigenous peoples but also in the species that have lived on Earth far longer than humans.” – Janine Benyus Years ago, I helped launch the first global practice in social issues and sustainability communications at WPP. Many marketers, young and old, approached us wanting… Read more »

  • Mother Nature as Head of Research IMAGE

    Mother Nature as Head of Research – Part 1 of 2

    “We must draw our standards from the natural world. We must honour with humility the wise bounds of that natural world and the mystery which lies beyond them, admitting that there is something in the order of being which evidently exceeds all our competence.” – Vaclav Havel, President of the Czech Republic   The other… Read more »

  • How science fiction shapes our reality IMAGE

    How science fiction shapes our reality

    “Science fiction gives us a very dynamic way to ask existential questions.” — Denis Villeneuve   At a recent retail brand conference set in the Mayan Riviera of Mexico, Sebastian Fauré (our group CEO) and I sat in the audience as a young very hipster-looking man, sporting a full Edwardian beard and stylish glasses, bounded… Read more »