Posts tagged: Maslow’s Hierarchy

  • 10310110_living-on-site-while-renovating-what-you_340719ec_m

    Designing Your Life – part 2 of 3

    As we sat around Mary’s kitchen table in Nova Scotia, discussing this design-it-yourself trend, I recalled that a number of years ago, I had participated in a brand mapping and segmentation project for Canadian retailer Rona, a big chain of home improvement stores competing directly against Home Depot. That study, and several others since then… Read more »

  • Maslow’s Hierarchy and the Need for Pleasure

    Most of you will already be familiar with Abraham Maslow and the hierarchy of needs. A mid-20th century American psychologist who exerted a powerful influence over modern psychological theory, Maslow is famed for identifying a universal set of human needs and drivers. While there are numerous iterations of his famous pyramid, most include the following… Read more »