Posts tagged: McDonald’s

  • Tortoise and hare

    Slow vs. Fast Media

    Back in 1986, McDonald’s was planning to open up a store in Rome at the PIazza di Spagna and the renowned Spanish Steps. In uncharacteristically clumsy fashion, a campaign was launched where a headline, roughly translated, read something like “Finally, good food comes to Italy.” (I paraphrase, so don’t sue me if it goes astray,… Read more »

  • Simplicity, Patience and Compassion – Taoism in Advertising

    Wahn’s observation that there is a Tao of Advertising is inspiring. As such, I wanted to write a guest post on the Wunderkind blog to share my views. Below is one of my favourite passages from the Tao Te Ching (translated of course): There are just three things to teach: Simplicity, patience and compassion. These… Read more »