Posts tagged: Media

  • Tortoise and hare

    Slow vs. Fast Media

    Back in 1986, McDonald’s was planning to open up a store in Rome at the PIazza di Spagna and the renowned Spanish Steps. In uncharacteristically clumsy fashion, a campaign was launched where a headline, roughly translated, read something like “Finally, good food comes to Italy.” (I paraphrase, so don’t sue me if it goes astray,… Read more »

  • How to Get the Best From Your Media Planner

    Whether you’re the client or the agency account person, your media planner is one of your most important team members. The success of a campaign is often linked to choosing the right placement at the right time. Proper media placements are what ultimately touches our audiences, builds awareness and provides a jumping off point for… Read more »