Posts tagged: Memes

  • Storytelling as the New (Old) Currency

    Storytelling as the New (Old) Currency Part 1

    I was at a marketers’ event recently. I truly hate going to these events and evade them quite successfully, but this one was unavoidable and quite pleasurable, as one of my partners was being honoured for a lifetime of achievement. Sort of like the Irving Thalberg award at the Oscars, except not televised. And yet… Read more »

  • Why we rule the world pt.3

    Why We Rule the World—Pt. 3

    In Dr. Yuval Harari’s book Sapiens: A Brief History of Mankind, he connects the ability that our ancestors developed of being able to create ‘fictional narratives’ (stories of things that do not physically exist) directly to the modern concept of the corporation. A corporation is more than the buildings and assets it owns, or even… Read more »

  • Why We Rule the World—Pt. 2

    Why We Rule the World—Pt. 2

    In his book Sapiens: A Brief History of Mankind, Dr. Harari writes: “Yet the truly unique feature of our language is not its ability to transmit information about men and lions, Rather, it’s the ability to transmit information about things that do not exist at all. As far as we know, only Sapiens can talk… Read more »