Posts tagged: Michael Di Leo

  • 1509548968_80430fa3a6_o

    What’s an Audience?

    *Guest post from Wunderkind Account Executive Michael Di Leo Audiences are the masses. Audiences are people. Audiences are groups of people that share similar qualities. Audiences are distinct sets of individuals who think along the same lines. Audiences are individuals who fit into precisely one of 68 segments, distinguished by their demographics, lifestyle, and consumption… Read more »

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  • Consumers vs. Customers

    Consumers vs. Customers

    *Guest post from Wunderkind Account Executive Michael Di Leo Muji, the Japanese retailer known for selling wares ranging from simple office stationary to prefab homes, has been experiencing unbridled success over the past few years. Unlike other not-as-successful foreign retailers (think Target in Canada), Muji has found a novel way to differentiate themselves from the… Read more »

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