Posts tagged: Millenials

  • In Praise of ‘Millennials’

    In Praise of ‘Millennials’

    I’ve never been a fan of labelling entire generations. Advertising agencies do not do the world a service by crafting such labels and passing them off as insight. It’s reductive and one loses the richness and texture of an era this way. ‘Millennials’ is just such a term. A word that is supposed to sum… Read more »

  • Generation Y Not

    In the course of working with hundreds of business leaders over the last decade, I’ve had and heard many conversations about “Millennials,” also known as “Gen Y.” Most of these conversations consist of laments and complaints; – “They’re too entitled” – “They want lattes and yoga classes” – “They’re lazy” And my favourite, from the… Read more »