Posts tagged: Mr Porter

  • The 80/20 Experience

    Conventionally, traditionally (how difficult it is to even type those words!), advertisers as a rule of thumb follow the 80/20 rule. They spend 80% of their marketing budget on media and production, and 20% on the creative. At a recent Wunderkind University seminar, our guest speaker Mary Koven suggested that today, we should consider reversing… Read more »