Posts tagged: National Identity

  • Brands & National Identity: Part 2

    Back in 1946, the American anthropologist Ruth Benedict, who had first become famous for her groundbreaking Patterns of Culture, published another best-seller called The Chrysanthemum and the Sword, which was a “national character study” on Japan as a culture. Benedict had been able to advise the FDR administration during the War about the importance of… Read more »

  • Brands & National Identity – Part 1

    Going back to ancient times, as the spread of empires such as that of the Romans put people into frequent contact with members of other cultures, the notion of connecting one’s commercial offerings to the reputation of one’s parent country has been a common practice. Enterprising Roman merchants were known to have touted fashions, statues,… Read more »