Posts tagged: Robert Carlysle

  • Janene0742-1024x632

    Poetry & Advertising—Pt. 2:

    The eminently quotable Howard Luck Gossage once said: “The object of advertising should not be to communicate with your consumers and prospects at all, but to terrorize your competition’s copywriters.” And nothing produces more envy in a copywriter than beautiful writing in an ad. Even the most hardened and pragmatic ear cannot help but be… Read more »