In Dr. Yuval Harari’s book Sapiens: A Brief History of Mankind, he connects the ability that our ancestors developed of being able to create ‘fictional narratives’ (stories of things that do not physically exist) directly to the modern concept of the corporation. A corporation is more than the buildings and assets it owns, or even… Read more »
In his book Sapiens: A Brief History of Mankind, Dr. Harari writes: “Yet the truly unique feature of our language is not its ability to transmit information about men and lions, Rather, it’s the ability to transmit information about things that do not exist at all. As far as we know, only Sapiens can talk… Read more »
Warning: This post is the first in a series, and won’t resolve itself for at least two or three posts. In other words, it won’t be readily apparent why exactly I’m writing about this for a little while, but hopefully the story keeps you reading. Trust me, I will bring it back around to advertising,… Read more »