Posts tagged: skin care products

  • Aveda ad2

    The Branding of Beauty – Part 1 of 3

      Beauty, like fashion, is a category that confounds many marketers. And fascinates others (like me). It seem arbitrary, subjective, unpredictable, or simply unfair – what, $100 for that jar of crème? Are you kidding? And yet this is a regular occurrence, to the tune of tens of billions spent annually. So this little series… Read more »