Posts tagged: social media

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    Brands that Cross the Blood-Brain Barrier

    A client and good friend of mine asked me a very topical question the other day, one that’s on the minds of many marketers, consciously (or unconsciously). She asked whether I believed social media and digital advertising on their own can deliver sales. My answer was a succinct “No”. But then we went on to… Read more »

  • Taoism and Advertising: Serenity

    Fill your bowl to the brim and it will spill. Keep sharpening your knife and it will blunt. Chase after money and security and your heart will never unclench. Care about people’s approval and you will be their prisoner. Do your work, then step back. The only path to serenity. Advertising and marketing is a… Read more »

  • Advertising and Social Media – Actually Work

    I once sat at an award show table with a client, actually several clients. On my left sat the president of a major not-for-profit and his VP marketing, who was from the private sector. Both brilliant and dynamic human beings. On my right sat their board chair, who was a distinguished lady who didn’t work… Read more »