Posts tagged: Storytelling

  • inline-william-shakespeare-app-ipad

    Storytelling as the New Currency – Part 2

    I was at a small house party in Toronto recently and had the pleasure of speaking to an incredibly bright, interesting young woman from the tech world. She is the head of her own start-up and one of a small, but powerful class of prominent female entrepreneurs in the business. We moved from the subject… Read more »

  • Storytelling as the New (Old) Currency

    Storytelling as the New (Old) Currency Part 1

    I was at a marketers’ event recently. I truly hate going to these events and evade them quite successfully, but this one was unavoidable and quite pleasurable, as one of my partners was being honoured for a lifetime of achievement. Sort of like the Irving Thalberg award at the Oscars, except not televised. And yet… Read more »

  • Portal or Bright Mirror

    Portal or Bright Mirror

    Humans are inherently curious and restless. In fact, I think we are constantly riding the balance between our tendency to be habitual with our underlying drive to explore. Within all of us to some extent is The Farmer vs. The Hunter/Explorer. When we apply this notion to storytelling—be it advertising (in the larger sense, which… Read more »